Viv is part of NCIM's Education team, working as Academic Co-Director on NCIM’s accredited master’s Level 7 Diploma in Integrative Healthcare. She is an experienced educator having taught science and healthcare in several UK universities; she is a National Teaching Fellow and Principal Fellow of the Higher Education Academy, awards that recognise her teaching skill and leadership.

Viv’s research interests include how herbal medicines can benefit health and wellbeing. She has a background from working in industry in between her time at university. Her last role was Head of Research at Pukka Herbs Ltd, manufacturers of herbal teas and supplements, and before that, she worked in animal nutrition at Pedigree Petfoods. At Pukka she created university partnerships to explore how herbs such as Turmeric, Shatavari, Mushrooms and herbal teas can benefit human health. She has over 50 scientific publications and delivers talks and podcasts on the subject.

In 2023 she graduated with an MBA in Entrepreneurship from Edinburgh Napier University. She supports the NCIM Diploma business modules to help our learners grow their practices and understand the commercial landscape.

Alongside her NCIM work, Viv runs her company “Curiosity Research” [CuriosityResearch.uk] where she provides herbal, health and wellbeing research services, and helps individuals and small companies grow their entrepreneurial skills.