Dorian Greenow’s entrepreneurial journey began in 1996 when he moved from Southern England to New York City with $750. Starting as a busboy, he quickly advanced to general manager in the catering industry. After relocating to Napa Valley, he became Director of Hospitality at Pine Ridge Winery.  While he achieved professional success, years of metabolic strain left him unhealthy, overweight, and reliant on antidepressants.

In 2015, Dorian and his wife, Gemma, adopted the ketogenic lifestyle, monitoring glucose and ketones to optimize their nutrition. Within six months, he lost 47 pounds, eliminated medications, and regained his vitality. Inspired by this transformation, he committed to making ketogenic living accessible to all.

However, ketone testing was prohibitively expensive, dominated by biotech companies charging $4–$5 per strip. Recognizing this barrier, Dorian launched Keto-Mojo in 2017, reducing the cost of ketone testing by 75% to just 99¢ per strip. Keto-Mojo introduced the first affordable, FDA-approved blood glucose and ketone meter with a lifetime warranty- revolutionizing the industry. Embraced by both consumers and clinicians, Keto-Mojo quickly became the #1 glucose and ketone meter in the U.S. and now supports over 80 clinical trials worldwide.

A sought-after speaker, Dorian regularly presents at health conferences globally, sharing the science and benefits of ketosis. His mission is clear: to illuminate the efficacy of ketogenic therapies, empower individuals to achieve optimal health, and transform global approaches to nutrition and wellness.

Dorian envisions Keto-Mojo as a catalyst for broader change, redefining approaches to health, nutrition, and even agriculture. As he explains, “It’s not just about selling meters—it’s about empowering people to live longer, healthier lives while reducing the strain on our health systems and ecosystems.”