The graduate psychologist has been working in market research for 30 years and is an expert in the field of psychological market research methods. As an honorary professor, he teaches at Pforzheim University in the Market Research and Consumer Psychology degree programme with a focus on market research methods, international market research and marketing intelligence. He started his professional career as a research assistant at the Goethe University in Frankfurt at the Institute of Psychology there, followed by many years of teaching assignments in psychological methodology. Since 2017, he has also been the national representative for ESOMAR in Germany, together with Christoph Welter from Point Blank International.