Speaker

Bobby is an Integrative Pharmacist and founder of PharmAveda UK, working to reposition pharmacists as clinical integrators within personalised and integrative oncology settings. He graduated with First-Class Honours in Pharmacy from King's College London, followed by postgraduate research in Molecular Medicine at University College London.

After more than 25 years across NHS and private healthcare, Bobby began to question a system that is brilliant at targeting disease, yet often underpowered in supporting the terrain: metabolic health, inflammation, nervous system regulation, circadian rhythm, nutrition, movement, and the lived reality of treatment.

His search for deeper answers took him to India, where he trained in Yoga, Meditation and Ayurveda, completing a Diploma in Ayurvedic Healthcare alongside studies in nutrition, counselling, coaching and therapeutic movement. Bobby's approach is shaped by advanced training in Integrative Metabolic Oncology and the growing understanding of how metabolic interventions may support standard treatment—from fasting-mimicking protocols to ketogenic strategies and metabolic modulators.

He champions intellectual honesty in integrative care, recognising both the promise of emerging approaches and the importance of evidence-based decision-making in real-world oncology practice. In clinic, Bobby is known for translating complexity into clarity. He helps patients and oncology teams navigate supplements, nutrition and herb-drug considerations through a pharmacist's lens, factoring individual pharmacology, organ function, adverse-effect risk, metabolism pathways and treatment intent.

His goal is not "more supplements" but safer, more personalised decisions that protect treatment integrity while supporting resilience, tolerance, and quality of life. Bobby's mission is to evolve cancer care into a model that is not only targeted, but truly human—and to ensure pharmacists are finally brought into the conversation where polypharmacy, supplements, nutrition and patient safety intersect every day.

Bobby Sira will be speaking in the Integrative Oncology Conference taking place on Friday 19th June 2026. The full conference programmes will be announced in February 2026.