Exhibitors

fu:di is a purpose-driven food brand focused on creating nutritious, flavourful foods that support metabolic health. Crafted by chefs and backed by scientific principles, fu:di aims to make healthy eating both enjoyable and accessible. Their approach involves re-engineering everyday foods by replacing sugar with plant-based sweeteners, swapping seed oils for healthier alternatives, and significantly reducing carbohydrates — all without sacrificing taste.

Founded with the belief that eating healthily and eating well can go hand in hand, fu:di’s products are designed to appeal to a wide range of consumers, including those living with diabetes, following ketogenic diets, or simply striving for better nutrition.

The brand’s mission is to tackle what it calls a metabolic health crisis by promoting foods that support long-term wellbeing while campaigning for positive change in food culture and policy. fu:di’s product portfolio includes low-carb crispbreads, granolas, sauces, and condiments — all crafted to offer delicious alternatives to traditional high-sugar, high-carb options.

Headquartered in London, fu:di blends culinary expertise with evidence-based nutrition to create feel-good foods that are as satisfying as they are health-conscious.